What happened?
Taiwan Mobile’s subsidiary, Fusheng Digital, has officially launched the “TWEX Virtual Asset Exchange,” with its most notable feature being its user-friendly design for beginners. The “TWEX Virtual Asset Exchange” emphasizes safety, ease of operation, and small investment amounts, allowing users to invest in Bitcoin and Ethereum with a minimum of only NT$100.
More importantly, as Taiwan’s first exchange operated by a large corporate group, TWEX has integrated resources from the Fubon Group, including the introduction of trust accounts from Taipei Fubon Bank and the technological support of Taiwan Mobile. At the press conference, Fubon Group Chairman Cai Mingzhong also mentioned that he personally purchased his first Bitcoin. As of the time of reporting, the price of one Bitcoin was NT$3.22 million. The video was likely pre-recorded, indicating that Cai Mingzhong has already profited from this transaction.
Cai Mingzhong emphasized that as the global virtual asset market moves towards institutionalization and regulation, it will integrate more closely with traditional financial systems. He is optimistic that the complete system of Fubon Group, including financial holding, telecommunications, and e-commerce, can demonstrate high synergy in the application scenarios of digital assets.
Fubon Group Chairman Cai Mingzhong personally bought his first Bitcoin, demonstrating his trust in the platform and inviting the public to step into the new Web3 era together.
User-friendly design to lower the threshold for beginners
Taiwan Mobile’s virtual asset exchange platform focuses on three main features: “safety,” “ease of operation,” and “small investment amounts.” Users can easily purchase cryptocurrencies starting from NT$100 and complete transactions through an intuitive three-step process, achieving “small investment, secure holding, and easy investing.”
In addition, Taiwan Mobile users can directly access the “TWEX Virtual Asset Exchange” through the Taiwan Mobile app, without needing to download any additional apps to start registration, login, and trading. Currently, the platform supports trading for only two cryptocurrencies: Bitcoin and Ethereum, and temporarily only supports trading pairs in New Taiwan Dollars (BTC/TWD, ETH/TWD), with no option to purchase using USDT (Tether).
In terms of transactions, TWEX offers “prepaid” and “post-payment” methods, and through buying and selling transactions and New Taiwan Dollar deposit/withdrawal simulators, users can familiarize themselves with the transaction process in advance, reducing the risk of operational errors. Considering the complexity of on-chain transactions, TWEX will not initially offer on-chain transfer functions to prevent users from incurring losses due to unfamiliarity; users can sell their cryptocurrencies and withdraw New Taiwan Dollars to their bank accounts.
Chairman Lin Zhi-Chen of Fusheng Digital: Building a safe and trustworthy environment to bring positive value to the industry
Fubon Group Chairman Cai Mingzhong pointed out that the global cryptocurrency market is entering a stage of institutionalization and regulation, and in the future, it will integrate more closely with traditional financial systems, marking the arrival of the Web3 era. He has observed that many ecological communities have already formed in Taiwan and that the AI and blockchain industries are flourishing, with the global cryptocurrency market value exceeding $3.1 trillion. The Fubon Group, with its complete system of financial holding, telecommunications, and e-commerce, is expected to demonstrate high synergy in the application scenarios of digital assets.
Chairman Lin Zhi-Chen of Fusheng Digital also stated that the global cryptocurrency market continues to heat up; however, only about 5% of Taiwan’s population is involved in cryptocurrency investment, indicating significant market potential. He emphasized that many hesitant investors need a safe, trustworthy, and easy-to-use trading platform. TWEX integrates group resources, ensuring comprehensive oversight from fund custody to technical protection, introducing Taipei Fubon Bank trust accounts, and leveraging Taiwan Mobile’s technical and financial backing, enabling users to securely hold virtual assets long-term and conveniently accumulate them periodically.
Lin Zhi-Chen also shared that he is a long-term holder of Bitcoin, having purchased his first Bitcoin at the end of 2013 for $656, which has since grown to over 155 times its value. He looks forward to TWEX operating under the guidance of regulatory authorities, with high compliance and strict anti-money laundering governance, working together with all cryptocurrency and Web3 startup teams to promote the mainstreaming of the industry and bring positive value to the market.
Celebrating “Bitcoin Pizza Day” with exclusive promotional activities
To celebrate the official launch of TWEX on “Bitcoin Pizza Day,” the first 100 users who register for TWEX and successfully trade Bitcoin on May 22 will receive a free personal six-inch thick pizza from Pizza Hut.
At the same time, TWEX has partnered with Pizza Hut to offer exclusive promotional packages such as “Pizza Day Party Combo (Code: 25851),” “Pizza Day Sharing Value Combo (Code: 25852),” and “Pizza Day Exclusive Three-Piece Combo (Code: 25853),” with discounts starting at 39% off, inviting users to enjoy pizza together to celebrate Pizza Day.
Additionally, from now until May 23, users can enter the promo code 【Taiwan Mobile Pizza Day】 in the Uber Eats app to enjoy a discount of up to NT$1,000 on food delivery (limited quantities available, while supplies last).