What Happened?
According to informed sources, Meta is currently in talks with several cryptocurrency companies, aiming to initiate a new stablecoin project. Additionally, Meta has hired a “Vice President of Product” with experience in the cryptocurrency field to lead this initiative.
Meta previously launched the stablecoin project “Libra” in 2019; however, the project faced opposition from U.S. regulatory bodies and was eventually terminated in early 2022.
The decision to enter the stablecoin market is not unique to Meta at this time. In the context of changing political winds in the United States and the gradual formation of stablecoin regulatory frameworks, multiple financial and tech companies are expanding their involvement in stablecoins, including Fidelity Investments and Bank of America.
Meta’s Restructuring in the Stablecoin Application
After the collapse of Meta’s blockchain project “Libra” in 2019, the company is once again stepping into the cryptocurrency realm. According to a report from Fortune, Meta is currently in discussions with several cryptocurrency companies to evaluate the use of stablecoins as a new infrastructure for payments and rewards within its platform. At the same time, Meta has hired a “Vice President of Product” with cryptocurrency experience to assist in leading these discussions.
This information comes from five informed sources, and Fortune notes that interviewees requested anonymity due to the confidential nature of the business matter.
Meta’s predecessor, Facebook, launched the highly publicized “Libra” project in 2019, aiming to introduce a stablecoin backed by fiat currency, gathering companies like Uber and PayPal to form an alliance for a payment network. However, the project faced strong opposition from the U.S. Congress and regulatory bodies and was subsequently renamed “Diem.” Ultimately, the project was terminated in early 2022, and its related assets were sold to cryptocurrency-friendly bank Silvergate.
In 2025, Meta quietly restructured its approach. According to sources, Ginger Baker, who joined Meta as Vice President of Product in January 2025, is responsible for this stablecoin project. He was previously a senior executive at fintech company Plaid and is currently a board member of the blockchain organization Stellar Development Foundation.
Furthermore, Fortune pointed out that stablecoin issuer Circle hired Matt Cavin, formerly from blockchain gaming company Immutable, in March this year, and he is reportedly leading strategic partnership discussions with Meta and other tech giants.
The Wave of Stablecoins: Large Tech and Financial Firms Compete for Opportunities
Earlier this week, Meta CEO Mark Zuckerberg personally discussed the former Libra project at Stripe’s annual conference. He candidly stated, “That thing’s dead,” in a relaxed tone.
He added, “Meta is indeed good at seizing opportunities, but there are many times when we move too early and have to find a way back into the game. However, I think we’ve done pretty well in this regard.”
In fact, the choice to enter the stablecoin market is not unique to Meta at this time. With changing political winds in the U.S. and the gradual shaping of stablecoin regulatory frameworks, numerous financial and tech companies are expanding their involvement in stablecoins.
For example, Visa announced a partnership with stablecoin infrastructure company Bridge; Fidelity is developing its own stablecoin; payment service company Stripe invested $1.1 billion to acquire Bridge and launched a new financial account integrating stablecoins; and Bank of America has indicated that it does not rule out the possibility of issuing its own stablecoin once regulations become clearer.
Reports suggest that Meta’s current strategy focuses more on practical application scenarios, such as cross-border micropayments. The primary advantage of stablecoins lies in their relatively stable prices (often pegged to the U.S. dollar) and their ability to bypass traditional, cumbersome, and high-cost mechanisms like bank wire transfers. This payment method is both fast and inexpensive for creators or digital freelancers on its platforms like Instagram.
This move signifies that stablecoins are gradually transitioning from “experimental products of the blockchain world” to mainstream financial tools, particularly demonstrating tangible value in cross-border payments, platform economies, and digital asset management.
Source: Fortune, CryptoSlate