What happened?
Stablecoin issuer Tether recently announced an investment of NT$360 million in the Italian media company “Be Water,” stating that this decision aligns with the goal of “supporting industries in leveraging technological innovation.”
Upon completion of the acquisition, the CEO and COO of Tether will join the board of directors of Be Water, whose objective is to accelerate growth and expand into international markets.
Tether is actively expanding into diverse markets, recently investing in Juventus Football Club, the social media platform Rumble, and the South American agricultural company Adecoagro.
Tether invests NT$360 million in Italian media company
The world’s largest stablecoin issuer Tether announced an investment of approximately 10 million euros (about NT$360 million) to acquire a 30% stake in the Italian media company “Be Water.” According to a report by Bloomberg, Be Water and Tether will collaborate and utilize innovative methods to produce and distribute content. Be Water’s CEO Guido Maria Brera stated that the goal of Be Water is to accelerate growth and expand into international markets.
Headquartered in Rome, Be Water owns podcast production companies Chora Media and Will Media, as well as the distribution company Be Water Film, focusing on films, documentaries, and series. The media philosophy of Be Water reflects modern social issues while promoting independent journalism.
Tether CEO Paolo Ardoino stated that the company recognizes the importance of independent media and believes that this investment in Be Water aligns with Tether’s vision of supporting industries in leveraging technological innovation. Following the acquisition, Ardoino and Tether’s COO will join Be Water’s board, and Be Water plans to utilize these funds to improve its digital infrastructure and enhance its content production and distribution capabilities.
Tether invests in BeWater, an Italian media excellence.
BeWater holding controls both Will Media and Chora Media, and the group focuses on news, media, podcasts, and content creation for the Italian market.
I got to know personally many team members and I’m truly impressed by…https://t.co/8i3d1IR8j1— Paolo Ardoino (@paoloardoino) March 27, 2025
Tether actively expands across industries
Tether’s recent investment activities demonstrate that the company is not solely focused on the development of the cryptocurrency market. In February of this year, Tether announced the acquisition of a minority stake in Juventus Football Club (Juventus FC) to promote the application of blockchain and digital asset technologies in the sports industry.
In a statement released at that time, Tether indicated that this investment aligns with the company’s goal of “integrating stablecoins, digital assets, and humanized technology into daily life.” Additionally, Tether CEO Ardoino wrote on X: “Make Juventus Great Again!”
Make Juventus Great Again https://t.co/iSRQOEs2dq— Paolo Ardoino (@paoloardoino) February 14, 2025
In other investment ventures, Tether invested $775 million in the social media platform Rumble in December 2024 and plans to acquire a controlling stake in the South American agricultural company Adecoagro. According to foreign media reports, these investments have already begun to generate positive returns. Notably, Rumble’s recent launch of a wallet feature now supports Tether’s stablecoin USDT, providing content creators with a more diverse payment process.
With its cross-industry expansion, Tether is actively exploring new market opportunities to strengthen its competitive advantage. Cointelegraph points out that Tether’s profits exceeded $13 billion in 2024, and the company’s holdings in U.S. Treasury assets surpassed $113 billion, indicating that the company has a strong capital foundation for business expansion.
Source: Cointelegraph, Bloomberg