Why are tech giants rushing to invest in AIpowered search engines Meta Edition search engine is coming

What happened?
According to insiders, Meta is developing its own AI search engine and will integrate it with Meta AI chatbots. In addition to the search engine, Meta’s investment in AI is also integrated into its augmented reality products, allowing consumers to try out products in virtual environments and view product displays in 3D format.
Meta has also signed a multi-year partnership agreement with Reuters, allowing AI chatbots to directly use Reuters news content to respond to user queries.
Meta develops its own AI search engine
According to a report by The Information, anonymous sources revealed that tech giant Meta is currently developing its own AI search engine to reduce reliance on existing search engines such as Google and Bing.
The project has been underway for about 8 months, with Meta’s engineering team building a massive database to support the upcoming search engine. This will enable Meta’s AI chatbots to generate answer summaries containing recent events and news, improving response efficiency.
Currently, Meta’s AI chatbots are integrated into social platforms such as Instagram, Facebook, and WhatsApp, but they still rely on Google and Bing to find answers and provide real-time responses.
Launching its own search engine will give Meta more autonomy, not only reducing reliance on competitors but also potentially becoming the next pioneer in transforming AI search engines, following in the footsteps of OpenAI and Apple.
With the help of AI’s semantic analysis capabilities, search results can be more accurate and tailored to user needs. AI search is no longer just about keyword matching but understanding user search intent and context to provide more precise information. This AI-driven search technology is the competition challenge faced by Google Search, especially as more tech giants like OpenAI and Apple enter the market. The future of search engines will increasingly rely on AI technology’s predictive and responsive capabilities.
Meta actively develops in the field of AI
Meta has ambitious plans for AI development. According to PYMNTS, in addition to the search engine, Meta’s investment in AI is also integrated into its augmented reality products, allowing consumers to try out products, receive real-time recommendations, and view product displays in 3D format in virtual environments. PYMNTS analysis suggests that with the addition of AI technology, Meta aims to create a more limitless and personalized shopping experience.
PYMNTS points out that retail analysts believe Meta’s integration of AI and augmented reality technology in the shopping experience could fundamentally change how consumers shop.
Furthermore, Meta has also signed a multi-year partnership agreement with renowned news organization Reuters. Starting from October 25th, Meta’s AI chatbots will be able to directly use Reuters news content to respond to user queries.
Sources:
Cointelegraph, The Verge, PYMNTS