Animoca Brands, a company dedicated to promoting games and digital assets in the metaverse, announced today its first consumer-focused Web3 event, “GEN3 Playground,” to be held in Hong Kong. As part of Blocktober 2024, the inaugural GEN3 Playground will take place on Saturday, November 2, 2024, at the K11 Musea Art & Cultural Centre.
GEN3 Playground showcases Animoca Brands’ deep commitment to its home base in Hong Kong and highlights the city’s significant influence in the global Web3 space. The event will be held at K11 Musea in Kowloon, which is not only a cultural landmark but also a hub for creativity and innovation.
What are the highlights of GEN3 Playground?
GEN3 Playground offers learning opportunities about Web3, blockchain, and true digital ownership for participants of all ages and backgrounds.
Participants will have the chance to delve into several key projects under the Animoca Brands umbrella, including Anichess, Cosmic Bomber, Mocaverse, Motorverse, The Sandbox, TOWER Ecosystem, and various partner booths such as OSL, Anime Foundation, Apeiron, and Bad Egg Co.
The event also features various missions and games, allowing participants to win rewards and exclusive merchandise. Additionally, attendees can witness exciting game competitions on the main stage and experience games at interactive booths. Executives from Animoca Brands will also deliver keynote speeches at GEN3 Playground.
Yat Siu, Co-founder and Chairman of Animoca Brands, said, “GEN3 Playground is located at the cultural landmark K11 Musea, symbolizing our connection and heritage with Hong Kong. This event aims to resonate with participants by showcasing the potential of Web3 and digital ownership through immersive experiences and project interactions.”
Evan Auyang, President of Animoca Brands, shared that GEN3 Playground is one of the company’s first large-scale consumer-facing events and is excited to showcase Animoca Brands’ projects to the public.
“With a clear regulatory framework and government support, Hong Kong provides an ideal environment for nurturing innovation. This event highlights our commitment to Hong Kong and our confidence in the city becoming a global leader in the Web3 space,” Auyang said.
The event is open to the public for free and can be pre-registered through the following link:
https://www.animocabrands.com/gen3playground
Media Preview: Friday, November 1, 2024, 5:00 PM – 6:00 PM
VIP Night (cocktail party by invitation only): Friday, November 1, 2024, 6:00 PM – 10:00 PM
Public Event: Saturday, November 2, 2024, 11:00 AM – 8:00 PM
Address: K11 Musea, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong, 6th Floor, K11 Art & Cultural Centre
About Animoca Brands
Animoca Brands is a recipient of the Deloitte Tech Fast award, included in the Fortune Crypto 40 companies, and listed in the Top 50 Blockchain Game Companies for 2024. It is also featured in the Financial Times’ list of high-growth companies in the Asia-Pacific region for 2023. As a Web3 leader, Animoca Brands provides digital assets to global consumers through blockchain, helping to build an open metaverse.
The company develops and publishes a diverse portfolio of products, including original games like Anichess, The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, as well as licensed products from popular intellectual properties in sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. One of Animoca Brands’ flagship projects is Mocaverse, which maximizes consumers’ exposure to Web3 experiences and rewards through a single login.