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Home ยป What makes the mining game Notcoin popular, attracting 30 million players despite the lack of marketing budget?
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What makes the mining game Notcoin popular, attracting 30 million players despite the lack of marketing budget?

By adminMay. 17, 2024No Comments3 Mins Read
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What makes the mining game Notcoin popular, attracting 30 million players despite the lack of marketing budget?
What makes the mining game Notcoin popular, attracting 30 million players despite the lack of marketing budget?
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Notcoin Emerges as the Largest Game Token Launch of 2024

“Notcoin,” the game token that can be played directly on the messaging app Telegram, has officially launched its NOT token on the TON (The Open Network) blockchain. Following the token airdrop, the project has generated over $1 billion in trading volume, making it the largest game token launch of 2024.

Notcoin is a simple game where players can mine by clicking on the icon in the middle of the screen within a group, after joining the game’s Telegram bot through an invitation link. Since its launch on January 1, 2024, the game has attracted over 30 million participants.

According to data from CoinGecko, the current price of the NOT token is approximately $0.007 per token, with around 35 million players earning NOT tokens through playing Notcoin. Furthermore, cryptocurrency exchanges Binance and OKX have both hosted staking activities, allowing users to exchange their assets for NOT tokens before the token launch.

However, as more players have started selling their tokens on the market, the token price has rapidly declined. The recorded peak prices on CoinGecko and CoinMarketCap differ, with CoinGecko showing a high of $0.0215, while CoinMarketCap displays a lower high of $0.0144.

As a result, the market capitalization of the token at its peak price also differs. CoinGecko indicates a market value of $2.21 billion for NOT tokens at its highest price, whereas CoinMarketCap records a market value of over $1.48 billion.

According to analysis by Decrypt, Notcoin has outperformed its competitors in the largest game token launch of 2024, becoming the token with the highest market capitalization. CoinGecko data reveals that Pixel (PIXEL) ranks second with a peak market value of $731 million, followed by Saga (SAGA) with $684 million.

Further reading:
TON Coin Enters Top 10 Cryptocurrencies by Market Capitalization! Who is the Mastermind? Why the Recent Surge in Popularity?

Simplicity and Integration with the Vast TON Ecosystem Key to Notcoin’s Success

Notcoin offers a straightforward gameplay where players can start mining and earning coins simply by clicking on the coins displayed on the screen. Completing tasks also rewards players with additional bonuses, allowing them to “earn while they play” without any barriers.

Beyond its simplicity, the key to Notcoin’s success lies in its integration within the TON ecosystem, with Telegram, boasting over 900 million monthly active users, being the driving force behind it. In fact, Sasha Plotvinov, the founder of Notcoin, is also a member of the TON Foundation. In an interview, he stated that the initial goal was to introduce the vast user base of Telegram to the world of cryptocurrencies.

Plotvinov believes that Notcoin’s game has a highly social aspect, including competitions, leaderboards, and team formations, making it easy for players to invite friends or form teams through Telegram. He explains that this is the reason why the Notcoin community has gone wild, with even 53,000 communities competing against each other to dominate the Notcoin rankings.

Plotvinov also revealed that the Notcoin team had no marketing budget, and everything happened organically. Additionally, a staggering 94% of Notcoin players have joined through mutual invitations.

Sources:
Decrypt, CoinTelegraph

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