Telegram Introduces Salary Token Stars
Telegram, the instant messaging platform known for its privacy features, has gained widespread attention in recent years due to its Ton ecosystem and is becoming increasingly popular worldwide. Pavel Durov, CEO of Telegram, recently announced that the platform will be introducing a new internal currency called Stars, which will facilitate the purchase of digital goods and services within the Telegram app in the cryptocurrency ecosystem.
Telegram will launch the new virtual token “Stars,” which users can purchase through the store in iOS or Android systems, and use these tokens to buy various digital products in Telegram’s mini-games, such as the popular Notcoin and Hamster Kombat.
Durov further stated that developers will also be able to convert Stars tokens into Telegram’s native cryptocurrency, Toncoin (TON). They can then use Telegram’s wallet to trade these TON tokens and other cryptocurrencies, including Bitcoin (BTC) or stablecoin USDT.
In addition, Telegram will subsidize advertisements purchased with Stars to encourage users and businesses to use the token, while also avoiding the 30% commission charged by Apple and Google.
When users purchase Stars tokens with a credit card from the App Store or Play Store on their phones, Apple and Google take a 30% cut. However, Telegram will subsidize the advertisements purchased with Telegram Stars, meaning that developers who reinvest Stars into promoting their applications will incur close to 0% costs.
Pavel Durov emphasized that “launching applications on Telegram makes economic sense.”
Further reading:
No marketing budget but attracted 30 million players – what makes the mining game Notcoin so popular?
Telegram’s accelerated strategy for innovation
According to an official article by Telegram, the new payment method will expedite the transactions of digital goods and services and allow this new form of business to reach over 900 million potential customers.
The introduction of this new strategy not only reduces the economic pressure faced by developers but also enhances the appeal of projects releasing new applications on Telegram.
With the highly popular gaming project Notcoin launching on Telegram this year, the market value of Notcoin tokens (NOT) quickly skyrocketed to $2.5 billion, making it the largest game token since 2024. Subsequently, due to the vibrant development of the overall ecosystem, the price of Toncoin also reached a historical high of $7.76, with a market value exceeding $18 billion, making it one of the top ten cryptocurrencies in the market.
Telegram’s series of innovative initiatives not only provide users with more convenience and choices but also bring innovation to the traditional app development model. Through effective market strategies and technological innovations, Telegram is redefining the way digital goods and services are traded.
With the promotion of Stars and TON, Telegram is likely to become a new hub for cryptocurrency and digital product transactions in the future. It is expected that Telegram will further integrate more cryptocurrency features and potentially become a significant force influencing the global digital economy.
References:
Decrypt, The Block