What Happened?
According to a report by Coinbase, 29% of Fortune 500 companies are interested in or have launched related plans for stablecoins by 2025, a significant increase from only 8% in 2024, representing a growth of over three times.
The adoption of stablecoins by enterprises is not driven by a FOMO (fear of missing out) mentality; rather, it is due to their ability to reduce transaction costs and enhance the efficiency of cash flows.
Not only are tech giants like Uber, Google, X, and Meta actively exploring stablecoin applications, but small and medium-sized enterprises (SMEs) are also showing high interest. Surveys indicate that 81% of SME decision-makers hope to implement stablecoins to overcome international cash flow bottlenecks.
Threefold Growth in Interest for Stablecoins by 2025
According to the latest “State of Crypto” report released by the American cryptocurrency exchange Coinbase and GLG Research, approximately 60% of Fortune 500 executives state that companies are implementing blockchain initiatives in various ways, with a major focus on applications related to stablecoins.
The report indicates that the proportion of companies expressing interest in stablecoins or having relevant plans increased from 8% in 2024 to 29% in 2025, representing a growth of over three times. Additionally, 7% of surveyed companies reported that they currently hold or use stablecoins.
Enterprises value not only the trendiness of cryptocurrencies but also their practical application potential, which includes addressing various pain points in cross-border payments and serving as a tool against inflation. According to Coinbase’s data, the monthly transaction volume of stablecoin transfers reached a historic high of $719 billion in December 2024, and $717 billion in April 2025, reflecting the vibrancy of the stablecoin market.
Why Are Tech Giants and SMEs Interested?
In addition to financial and crypto-native enterprises, more technology and sharing economy platforms are exploring the adoption of stablecoins. For instance, Uber CEO Dara Khosrowshahi stated at a technology summit in June this year that Uber is currently researching stablecoin applications, aiming to reduce the costs of international capital flows.
Moreover, Google, social media platform X, Airbnb, and even Meta are conducting preliminary discussions to evaluate how to integrate stablecoins into existing cash flow structures and platform systems.
Although Meta has faced setbacks in blockchain projects (such as Diem and Novi), recent reports indicate that the company is negotiating with crypto firms to attempt the integration of stablecoins as one option for creator compensation payments.
Besides large enterprises, a survey conducted by Coinbase on 251 financial decision-makers from small and medium-sized enterprises (with fewer than 500 employees) showed that as many as 81% of executives expressed interest in stablecoins, significantly higher than the 61% in 2024. Among them, 46% of SMEs indicated that they might use cryptocurrencies for financial transactions within three years.
The issues faced by these SMEs often include excessive fees for international remittances, slow cross-border transaction speeds, and the inability of small e-commerce platforms to expand into international markets due to payment tool restrictions. Stablecoins offer a “low-cost, nearly instant” solution, helping these enterprises overcome bottlenecks.
Coinbase emphasized: “Whether large corporations or small and medium enterprises, the rapid growth of stablecoins stems from their ability to provide solutions to the most practical financial pain points.”
Of course, major financial institutions are also part of this transformation wave, with well-known financial companies such as Fidelity, Visa, and Stripe announcing the launch or experimentation of stablecoin services.
Source: Fortune, Cointelegraph