Animoca Brands, a leader in gaming and digital property rights in the metaverse, announced today its first consumer-facing Web3 event, “GEN3 Playground,” to be held in Hong Kong. As part of Blocktober 2024, the inaugural GEN3 Playground will take place on Saturday, November 2, 2024, at the K11 Musea Art & Cultural Centre.
GEN3 Playground showcases Animoca Brands’ strong commitment to its home base in Hong Kong and highlights the city’s significant influence in the global Web3 space. The event will be held at K11 Musea in Kowloon, which is not only a cultural landmark but also a hub for creativity and innovation.
What are the highlights of GEN3 Playground?
GEN3 Playground offers learning opportunities about Web3, blockchain, and true digital property rights for participants of all ages and backgrounds.
Participants will have the chance to delve into Animoca Brands’ various important projects, including Anichess, Cosmic Bomber, Mocaverse, Motorverse, The Sandbox, TOWER Ecosystem, as well as multiple booths from their partners such as OSL, Anime Foundation, Apeiron, and Bad Egg Co.
The event also features various missions and games for participants to win rewards and exclusive merchandise. In addition, participants can watch exciting game competitions on the main stage and experience games at interactive booths. Top executives from Animoca Brands will also deliver keynote speeches at GEN3 Playground.
Yat Siu, Co-founder and Chairman of Animoca Brands, said, “GEN3 Playground is located at the cultural landmark K11 Musea, symbolizing our connection and heritage with Hong Kong. This event aims to resonate with participants by showcasing the potential of Web3 and digital property rights through immersive experiences and project interactions.”
Evan Auyang, Group President of Animoca Brands, shared that GEN3 Playground is one of Animoca Brands’ first large-scale consumer-facing events and is delighted to showcase their projects to the public.
“With a clear regulatory framework and government support, Hong Kong provides an ideal environment for fostering innovation. This event highlights our commitment to Hong Kong and our confidence in the city becoming a global leader in the Web3 space,” said Evan Auyang.
The event is open to the public and free of charge. Pre-registration can be done through the following link:
https://www.animocabrands.com/gen3playground
Media Experience: November 1, 2024, 5:00 PM – 6:00 PM
VIP Night (Cocktail Reception by invitation only): November 1, 2024, 6:00 PM – 10:00 PM
Public Event: November 2, 2024, 11:00 AM – 8:00 PM
Address: K11 Musea 6th Floor, K11 Art & Cultural Centre, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong
About Animoca Brands
Animoca Brands is a recipient of the Deloitte Tech Fast, a member of Fortune Crypto 40, and listed on the 2024 Blockchain Game Companies Top 50. It was also listed in the Financial Times’ 2023 Asia-Pacific High-Growth Companies list. As a Web3 leader, Animoca Brands provides digital property rights to global consumers through blockchain and helps build an open metaverse.
The company develops and publishes a diverse portfolio of products, including original games such as Anichess, The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, as well as licensed products from popular IPs in sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. One of Animoca Brands’ flagship projects is Mocaverse, which maximizes consumers’ exposure to Web3 experiences and rewards through a single login.