McDonald’s Introduces Virtual World “My Happy Place”
Fast food giant McDonald’s has launched a virtual world platform called “My Happy Place” in the Singapore region, where users can experience games and collect prizes.
This virtual world was created by McDonald’s in collaboration with Bandwagon Labs, the metaverse division of entertainment media technology company Bandwagon. Clarence Chan, the founder of Bandwagon Labs, described “My Happy Place” as a multiplayer game where players can meet each other in the virtual world. He also referred to this space as a canvas, as all users can showcase their creativity. In addition, “My Happy Place” offers daily rewards and various missions to attract users.
Activities such as burger-making games, designing future McDonald’s restaurants, and participating in the “Discount Roulette” challenge are available. These activities not only provide entertainment experiences but also allow users to redeem discounts and prizes in real life on the platform.
“My Happy Place” also incorporates Web3 technology to enhance security, functionality, and support for the use of digital collectibles. Chan explained that by integrating wallet hosting services like MetaMask, users can securely verify their identities and participate in “token holder-exclusive” activities.
According to foreign media reports, this project will undergo a one-month trial operation from June 6th to July 7th, and the results during this period will determine whether similar projects will be carried out in the future.
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What sets “My Happy Place” apart is that it differs from most metaverse experiences hosted on third-party servers like Roblox and Decentraland. Bandwagon Labs has assisted McDonald’s in creating their own “in-app” virtual world, giving the brand complete control. Simply by downloading the McDonald’s international version app and selecting the Singapore region, users can access the platform and experience it.
Chan pointed out that one of the current issues with metaverse experiences is that many virtual spaces rely on third-party hosting, which can limit the platform’s flexibility since actual control is not in their hands. This approach is likely to face technical bottlenecks, feature limitations, or unstable platform operations, which can affect user experience and innovation capabilities.
Furthermore, Chan also mentioned that users entering the metaverse sometimes do not receive tangible rewards, which can disappoint or leave a majority of the audience feeling indifferent, thus weakening their enthusiasm to participate.
However, Chan believes that metaverse technology still has great potential, but attracting more users and increasing their engagement is the fundamental problem that needs to be addressed.
“Our vision is to create a world that delights customers and establishes a deeper connection with them for every brand,” Chan said in an interview with foreign media.
Source:
Technode, CoinTelegraph